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Violent Sports
— How violent is sport in your culture? The sport? The fans? The language? You are an athlete, successful at both boxing and field sports. A player whom you struck in competition has been diagnosed...
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What to Say, When to Say It—Part 2
A Funny Thing Happened… When public figures step out of character, we pay attention. This is especially true when comedians stop trying to make us laugh, and instead try to make us listen. This was...
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Frame, Hold, Shoot
Outsourced Memes usually don’t take my breath away. They are, in fact, meant to disrupt our psychology for a split second. Their content meant to either re-enforce or shatter a belief. I usually ignore...
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Media Content Doesn’t Win. Optimized Content Wins.
When it comes to social sharing, the 5:3:2 rule is a ratio to follow for a well-rounded social strategy that will keep your fan-based community-engaged and help you build more followers for your...
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Your True Fans — Focus on Them Instead of Getting ‘More Traffic’
Some marketing experts want you to focus on “list-building” or getting lots of “traffic”. It can make us start to do things that are inauthentic. For example, using “lead magnets” to grow an email...
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Toxic Fandom: What Is It?
In recent years, journalists, news organizations, and others have used the term “toxic fandom” to describe admirers of popular culture who act in ways that are seen as inappropriate and unpleasant....
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When ‘The Boss’ Is Your Therapist
By Rutgers University Press, Harvard Gazette Excerpted from “Mary Climbs In: The Journeys of Bruce Springsteen’s Women Fans” by Lorraine Mangione, professor of clinical psychology at Antioch...
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